Madison Night Market
Hosted by the Downtown Madison Inc. and the City of Madison, the Madison Night Market is a vibrant, free evening market series that transforms downtown Madison into a dynamic open-air shopping and entertainment destination. Each market date brings together over 100 local artisans, makers, food vendors, live music, and pop-up experiences along State Street, Capitol Square, and adjoining downtown blocks.
As a high-energy midsummer event, the Night Market demands meticulous logistics—from booth layout and vendor coordination to street closures, traffic control, and onsite staffing for load-in, operations, and load-out.
Brothers Molloy Events has provided full-service event coordination and operational support for this multi-date market series. Our team managed vendor applications and communications, created detailed event worksheets, coordinated street permits and barricade placements, procured necessary infrastructure, and executed on-site operations including traffic management and final teardown—ensuring each market ran smoothly, safely, and delivered an engaging experience for vendors, visitors, and the downtown business community.
Brothers Molloy Events Provided…
Multi-date event operations across the season, including load-in, on-site management, and load-out each market day
Vendor services: managed the MNM email inbox, handled all vendor correspondence, set booth layouts and assignments, issued accept/waitlist notices, and coordinated arrival times and locations
City coordination and compliance: supported Street Use applications, sent reminders to all city agencies, booked Madison Police Department staffing, and confirmed barricade placements
Logistics & site services: procured dumpsters, trash/recycling bins, stages, portable restrooms, signage, and other event infrastructure; collected all vendor COIs; managed vendor payment reminders
On-site staffing: deployed (5) BME staff from 1:00 p.m. for vendor load-in, management, trash oversight, signage install, and end-of-night load-out; plus (3) BME staff dedicated to traffic control at key barricades
Event documentation & insights: drafted the vendor application, created the mandatory vendor meeting/video, built the detailed event worksheet for setup/execution/teardown, and facilitated post-event surveys (as provided by MNM)
